5 Instagram trends to look out for in 2021
With the start of each new year, social marketers like to forecast what will happen in their industry over the next 365 days. However, you cannot predict everything, and 2020 is a perfect example of this. Having said that, social media keeps evolving at a rapid pace, and Instagram, with over 1 billion monthly active users, is no exception. Some of Instagram’s new features were clearly responses to the ongoing pandemic, fuelling new and maintaining old connections. Other trends were initiated by users themselves. Here are some Instagram trends that must be considered as you develop your social media marketing strategy for 2021. Instagram Live streams are becoming longer Instagram Live, which was launched in 2016, has evolved as a way for businesses and individuals to broadcast in real time. They saw a surge in interest in 2020 as a way to stay connected and conduct announcements and events digitally. There was a 70% increase in Live views from February to March 2020 alone. Buy lik...